Dear Brown Bag Fans
About a year ago I gave up writing the "Ask Nancy" column because I wanted to move away from giving advice that was too specific to any one person. More importantly, many of the questions were a bit awkward to answer putting me in a place that I wasn't at ease with. Sometimes not answering a question also hurt and insulted others so I just gave up the "Ask Nancy"column. Ultimately, the fun was taken out of the whole thing and I almost gave up writing a blog because of the unnecesary drama it created. (There's enough drama in producing events that I didn't want to go home dealing with what other clients and vendors thought about my advice.)
So, what happens when a reader writes me with a question. Do I answer it? Do I ignore it?
This question came to me about a month ago. And here is my response.
Hi Nancy,
Thank you for being honest with your posts. We too feel frustrated at times by unrealistic budgets reinforced by other wedding professionals. Its frustrating when, ultimately, all of us vendors are not all playing on the same team.
We also feel challenged by venues that stack events or offer "centerpieces". Or (this is our favorite) advice like "the room is so pretty, you don't need centerpieces". Do you ever deal with similar situations? Have you ever worked with sales & catering personnel who are unwilling to cooperate or give you the information you need to properly design a floral plan? This is a huge frustration for us.
Recently we had a 40 minute set-up window to style and set-up a wedding because the hotel had booked 6 weddings the same day. In the end we left the event feeling flustered and rushed and (although the client was pleased) we knew it wasn't as fabulous as it could have been because of the time constraint. There are many wonderful venues and sales & catering staff we work well with, but a few make a bad name for the rest!
Signed Thallo
Dear Thallo
After reading your note, I felt an instant connection as I could relate to your frustration. I Am positive that many of us in the industry have gone through similar challenges.
As economic forces work with and against us, I'm afraid that many wedding vendors and venues will continue to offer additional services. This is not an intentional threat against floral designers of your caliber but a response to a need that satisfies their clientale. Many large and small companies diversify their services, expand their product offerings as a way to diversify, to simplify, and to add to their bottom line.
Diversifying Is Here to Stay
Venues offering centerpieces is just another example of a venue adding more services and offerings to their client. I'm guessing that it's a product that the client probably already needs. We've seen this in the past in other areas and businesses. Let's examine a few....
Restaurants offering catering services, gas stations offering coffee and pastries, photographers offering cinematopher services, floral designer offering workshops on business strategies, these are not threats but business norms. Diversification is not new. Offering new products/services is the new standard and it's applauded when done correctly.
I'm sorry to say that venues offering centerpieces is not going to go away if a venue feels that it is offering their clients a good service/product.
Of course, you may not like it. But it should give you further pause to make your product and service so amazing that your clients don't want a venue centerpiece. Right?
This brings me to another point. One day, you might need to change your business plans and you might also want to offer more services/products. It's all part of growing a business ---- branching into new directions.
Plan Accordingly, Preparation is the Strategy
As for the setup time, that is also something that is surprisingly common. Venues have a property that is meant to be used. So if a venue chooses to do multiple weddings, what can you do? It's their policy, not yours.
It's sad that you only have a limited time. For me, make buddy buddy with venues and ask them how long you have to setup ahead of time and do like what many vendors do, add more staff. I have heard that some floral designer have two set up people for a $12,000 floral order. That might be fine for some, but I personally feel that's a little tight especially when you have a limited setup time.
For a small wedding(30 guests), we had 5 staff members setting up the event. And of course the client had to pay for the amount of floral designers and setup assistants. We did it because our setup time was very short and the ceremony was very hard to get to. It would have been impossible for the ceremony staff to set up the reception. We had to divide and conquer. It was the right decision and we had very little time to spare even with 5 staff members.
I'm sorry to have to say this but it's critical that you plan accordingly. Staff accordingly. If your clients cannot pay for more staffing, then you have to tell them that you cannot get everything done in the fashion that you want to. Give them the option to say "yes" to more staffing or "no" to more staffing. Reduce on site setup, pre plan, and simplify the design if you have to. Preparation is the key. The more that you prepare, you can plan for small changes and errors.
No matter what, do work with the venue. In this day and age, we have to work together and create the right energy. Knowing to be a positive force during even the most stress of weddings is a true mark of your professionalism.
Bottom line: Plan accordingly. Preparation is key. Roll with it.
Hope this helps.